For MSOs

MonetizeTelehealth,Zero Overhead

Built for the PC-MSO model. Launch telehealth programs through your brand and channels while GEN handles the clinical, compliance, and operational rails.

Launch Your MSOSee How It Works
HIPAA Compliant50-State CoverageREST API48hr Integration
Platform EcosystemAll systems operational
Live
$14,280Revenue
White-LabelREST APIProductsPatientsAnalyticsIntake
portal.brandedjust now
The Challenge & The Solution

TelehealthRevenueWithouttheClinic

MSOs don't need to build clinical infrastructure. Here's what stops most — and exactly how GEN removes every barrier.

$500K+to build clinical infrastructure

You Can't Build a Clinic Overnight

Hiring providers, setting up pharmacy operations, building HIPAA-compliant infrastructure — the cost and complexity of launching telehealth from scratch can drain your budget before you see a single patient.
  • Provider recruitment & credentialing
  • Pharmacy integrations & compliance
  • HIPAA infrastructure costs
50 statesof regulatory complexity

Healthcare Compliance Is a Minefield

HIPAA, state licensing, pharmacy regulations, prescription tracking — one misstep can mean fines, lawsuits, or shutdown. MSOs aren't built for this.
  • Multi-state licensing requirements
  • HIPAA compliance overhead
  • Prescription regulation tracking
6+ monthstypical integration timeline

Tech Integration Is a Black Hole

Building patient portals, payment flows, clinical workflows, and data pipelines from scratch means months of dev time and endless edge cases.
  • Custom portal development
  • Payment processor integration
  • Clinical workflow engineering
How It Works

FromStorefronttoRevenue

Five steps from integration to revenue. You focus on marketing — we handle the entire clinical pipeline.

Day 1

Connect Your Storefront

Integrate your existing website or app with the GEN Health API. Average setup time: 48 hours.

1
API Connected
Client key: active
Webhook URL: configured
Products: 12 synced
Ongoing

Patient Discovers & Purchases

Patients find your brand through your marketing channels and purchase telehealth products on your storefront.

2
New Order
Product: Weight Management
Payment: $199.00
Status: confirmed
Automatic

GEN Processes Everything

Payment processing, clinical intake forms, provider matching, and pharmacy fulfillment — all handled by GEN.

3
Clinical Pipeline
Intake: completed
Provider: matched
Review: in progress
Hands-Off

Clinical Delivery Happens

Licensed providers review charts, generate SOAP notes, prescribe medications, and conduct video visits. You don't touch any of it.

4
Review Complete
SOAP note: approved
Rx: submitted to pharmacy
Patient: notified
Revenue

You Earn Affiliate Revenue

Track earnings in real-time through your admin dashboard. Affiliate fees calculated automatically on every completed transaction.

5
Earnings Updated
This month: $14,280
Transactions: 71
Margin: 42%
Platform Capabilities

EverythinganMSOActuallyNeeds

The same client-side workflows we ship in product for MSOs — branding, demand, integrations, and operations — presented as one journey so your team knows exactly what they're getting.

01
Portal & brand

Client-Scoped Branding & Portal

Your MSO brand on every patient touchpoint

As the MSO, you control portal identity — logo, color palette, and display name independent of the provider network. Toggle logo virtual backgrounds for sync visits so every video call reinforces your brand.

Portal identity

Logo, colors, and display name scoped to your client

Branded patient experience

Patients see your brand from checkout through follow-up

Visit background policy

Enable the pre-configured logo background for provider video visits

Separated from network branding

Your portal look stays yours alongside the clinical network

MC
Your Marketing Brandportal.yourbrand.com
Live
Palette
Logo background on sync visitsOn

Client-scoped portal identity · independent of network chrome

02
Client API

API Keys & Integrations

Connect your storefronts and back office securely

Generate and manage Client API keys for external integrations. Create patients, orders, and payment sessions programmatically with server-side pricing resolution, scoped permissions, and audit-friendly access.

Client API key management

Issue and rotate keys from your admin settings

Patient & order automation

Onboard demand and create orders from your own systems

Payment sessions

Short-lived checkout sessions with resolved pricing

Scoped permissions

Least-privilege keys with operational traceability

Client API key
mk_live_••••8f3a
POST /v1/payment-sessions
{ "clientProductId": "cp_wl_", "patientId": "..." }
200pricing resolved · scoped to client
Audit trailRotate keysWebhook-ready
03
Products & intake

Catalog, Forms & Promotions

Configure what patients see and how they convert

Map purchased products to your portal with per-client categories. Decide which intake forms are public for lead gen versus signed-in for established patients. When enabled, run client-scoped coupon codes on eligible products only.

Form visibility rules

Public vs authenticated intake, tuned for acquisition vs care

Category & product layout

Organize offers for your specific marketing funnel

Coupon programs

Create and assign codes when coupon features are enabled for your client

Chart review triggers

Intake tied to orders flows into clinical review when configured

Intake & catalogClient scope
Lead form (public)
Signed-in intake
SUMMER24Eligible products only
−15%
04
Reports

Tenant-Scoped Analytics

Measure demand, conversion, and revenue — not someone else’s

Access reports and rollups hard-bound to your clientId: onboarding conversion, product demand, visit mix, billing visibility, and prescription turnaround at the milestones your team needs — without crossing tenant lines.

Marketing & ops KPIs

Funnels, demand, and engagement for your patient base only

Visit & product mix

See how async vs sync and product lines perform

Billing & usage summaries

Review invoices for clinical reviews and platform usage

Exports for leadership

Download tenant-scoped data for internal analysis

Reports · tenant scopeclientId locked
Conversion64%
Affiliate rev.$42k

Export CSV · onboarding, visits, billing visibility

05
Operations

Patients, Staff & Coordination

Run the demand side while clinical stays in-network

Client Admins bulk-upload and oversee patients, create Client Staff for day-to-day coordination, and book visits on behalf of patients when appropriate. Staff track forms, orders, and patient messaging — all strictly scoped to your organization.

Bulk onboarding

Upload lists and monitor onboarding status at scale

Client Staff roles

Operational accounts for coordination without full admin keys

Visit scheduling support

Initiate booking workflows for your own patients

Form & message coverage

Support intake completion and patient inquiries operationally

PatientsBulk import
Alex R.Forms pending
CS
Jordan K.Visit booked
CS
Book visits · Messages · Orders
The Business Case

GEN vs. Building From Scratch

0%+

Average Affiliate Margin

$0

Clinical Overhead

0%

Platform Uptime

0hr

Average Setup Time

Before & After GEN Health

How affiliate operations transform

TraditionalWith GEN
Clinical Infrastructure
$500K+ to build
$0 — included
Time to Market
6+ months
48 hours
Compliance Burden
Full liability
Zero — GEN handles it
Clinical Staff
Recruit & manage
Pre-built network
Why MSOs Choose GEN

Built for Revenue, Not Overhead

Business model

Zero clinical overhead. Pure affiliate revenue.

GEN handles all payments, pharmacy fulfillment, provider management, and clinical operations. You earn affiliate fees on every sale without hiring a single clinical employee.
  • No provider recruitment or management
  • No pharmacy operations stack to maintain
  • Revenue from completed transactions only
40%+average affiliate margin
Brand experience

Your brand on every touchpoint

Custom logos, colors, fonts, and domain. Patients see your identity from checkout through follow-up communications.
  • Full portal customization
  • Branded email communications
  • Custom domain support
100%white-label coverage
Integration

API-first architecture for rapid integration

REST API with scoped permissions, real-time webhooks, and branded documentation. Average integration time: 48 hours.
  • RESTful endpoints for all operations
  • Real-time event webhooks
  • Branded API documentation
Visibility

Real-time analytics for data-driven decisions

Track revenue, conversions, patient acquisition, and product performance with built-in dashboards and exportable reports.
  • Revenue and conversion tracking
  • Patient acquisition analytics
  • Exportable report data
Growth

Scale without scaling complexity

Add products, onboard patients, expand to new markets — the platform scales with you while clinical operations remain fully managed.
  • Multi-product catalog support
  • Bulk patient onboarding
  • 50-state coverage
Operations

Built-in tools for your team

Create Client Staff accounts for daily operations. Your team can coordinate patients, review forms, and track orders without clinical access.
  • Client Staff account management
  • Patient coordination tools
  • Order lifecycle tracking
Developer Experience

API-First Integration

Create a payment session in 10 lines of code. Stay in sync with real-time webhooks.

create-payment-session.ts
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Real-Time Webhooks
Listening
order.createdNew order placed through your storefront
1s ago
payment.completedPayment successfully processed
4s ago
review.approvedProvider approves clinical review
7s ago
prescription.shippedMedication shipped to patient
10s ago
prescription.deliveredMedication delivered to patient
13s ago
visit.completedVideo visit successfully concluded
16s ago
Secure API KeysScoped PermissionsAudit TrailsBranded Docs

FAQ

Questions we'd ask too.

Your MSO should understand the model, the integration, and day-one operations before you route patients through GEN.

Showing 12 of 12 questions

Ready to Monetize Telehealth?

Zero clinical overhead. Zero compliance headaches. Just connect your storefront, configure your brand, and start earning affiliate revenue.

Launch Your MSO
HIPAA Compliant99.9% Uptime
What happens next
1

Provision access

API keys, webhooks, and a sandbox for your marketing and eng teams

2

Wire up acquisition

Connect campaigns, storefront, and attribution to one telehealth stack

3

Ship on-brand journeys

Domains, creative, and patient flows that match your brand book

4

Measure & monetize

Clear reporting and affiliate revenue on every qualified visit

Typical go-live: ~2 weeks

“Our paid social finally had a backend we could brief clients on.”

Jordan M. · Growth agency

Marketing teams are launching telehealth offers every week. Your funnel can be next.